Events

How Technology is Changing the Music Industry

On November 15th Jay Cooper (‘51), Greenberg Traurig, LLP and David Adler ('97), Leavens, Strand, Glover & Adler LLC, discussed how recent technological developments in the music industry have changed the traditional marketing and distribution role of the record label. More specifically, they assessed how social networks and music sites such as, iTunes Genius, Spotify, Facebook, and Pandora have immensely changed both the financial and social music experience and how a long-standing business model focused on record sales has slowly but surely given way to a new model dominated by touring and licensing.